Crafting Visual Narratives
Jack of all trades, master of some.
WHO AM I?
A Creative Director turning bold ideas into stunning visual narratives.
I'm a creative visionary with a mission to help businesses achieve their branding destiny by helping them find and create the identity they were meant for.
MY WORK
A collection of projects I'm
proud of
BRAND
SAATVA
Creative Direction. Art Direction. Content Creation. Lifestyle. Product Photography
Over the years, I played a key role in building Saatva's visual identity, successfully unifying the brand's look and feel. This resulted in a well-organized and efficient creative process, allowing us to build a comprehensive library of assets that enhanced brand consistency and streamlined our marketing efforts.
BRAND
VA
Art Direction. Campaign Launch. Video Production. Advertising Content. Lifestyle
With a passion for timeless elegance and a contemporary approach to luxury, VA crafts intelligent attire tailored for the modern professional. The collection embodies the essence of simplicity and prioritizes comfort without compromising on sophistication
I developed a fresh strategy, refined positioning, innovative creative direction, and a captivating lifestyle video. This paved the way for a daring summer 2023 campaign, embodying the brand's elegance and messaging. The campaign was prominently featured across paid media channels and in printed editorial ads
BRAND
SEPHORA
Art Direction. Content Creation. Lifestyle. Product Photography
In homage to individuality and the ever-changing nature of humanity, Sephora sought to craft a campaign that embraces the beauty found in simplicity. Welcome to the celebration of beauty through the lens of our Sephora campaign.
I created a selection of images and videos each carefully chosen to tantalize your senses and ignite a visual journey through rich textures, inviting you to immerse yourself in a world of tactile richness and visual delight.
BRAND
MERCEDES
Content Creation. Product Photography. 3D Content Creation. Landing Page Design
Mercedes-Benz, dare to consistently make a statement—Elegance tailored for every lifestyle. Design that captivates at first sight.
A German dealership approached the agency I was working with at the time to develop marketing content, a landing page, and video assets for their latest launch, emphasizing the Mercedes-AMG vehicles with an emphasis on an elegant and luxurious look & feel.
BRAND
KASSIEL
Art Direction. Content Creation. Lifestyle. Brochure Design
Kassiel is a distinguished high-end fine jewelry boutique brand celebrated for its exquisite craftsmanship and dedication to timeless elegance. Situated aboard multiple international cruise ships, Kassiel offers travelers a luxurious shopping experience amidst the allure of the open seas.
Kassiel partnered with me to elevate their brand presence by creating captivating imagery for their marketing campaigns. In addition to this, I was entrusted with the design and production of two sophisticated brochures that showcase Kassiel's exquisite jewelry collections in a compelling manner. I also crafted in-store marketing communications that resonate with Kassiel's luxurious brand ethos, ensuring a cohesive and impactful brand experience across all touch-points.
BRAND
KARI
Brand Label Re-Design. Content Creation.
Kari, a Colombian-American agricultural corporation with its headquarters nestled in Colombia, stands as a formidable multinational company renowned for its unparalleled expertise in the cultivation of fruits and vegetables.
I was approached to give their packaged goods a modern makeover, aligning with Kari's brand vision and market demands.
BRAND
GOOD IDEA
Art Direction. Content Creation. Lifestyle. Brochure Design
Packed with natural goodness and devoid of unnecessary additives, Good Idea offers a functional sparkling water blend infused with amino acids and natural flavors.
I was asked to create assets that exude boldness and captivation, presenting the product in a refreshing perspective
BRAND
NOMADS
Brand Strategy. Website Design. Social Media Campaigns
NOMADS is a lifestyle retailer passionately dedicated to inspiring customers. They offer a unique blend of curated products, creative designs, and deep cultural understanding, creating an enriching shopping experience that resonates with their diverse clientele.
I was entrusted with crafting a comprehensive Brand Strategy, designing their website to reflect their unique identity, and orchestrating impactful Social Media Campaigns to engage and connect with their target audience
